About Us

Built for the Trades. By People Who've Done It.

Home Improvement Closer is a real-world sales system for the trades—created by pros who've been on job sites, closed deals in driveways, and built successful businesses. Not corporate theory. Just what actually works.

Why We Built This

We saw a gap.

Skilled pros losing to low-bid competitors. Talented sales reps working 60-hour weeks and barely hitting quota. Business owners stuck doing all the selling themselves because they couldn't train their teams.

The problem? Most sales training is built by corporate trainers who've never quoted a $20K job in a driveway or handled a real "cheaper bid" objection. They teach scripts that sound robotic and tactics that don't work when you're face-to-face with a homeowner.

So we built something different.

RPC is what actually works when you're on a job site, in a driveway, or on a sales call. Not corporate scripts. Not high-pressure tactics. Just the mindset shifts and proven systems that close deals and build businesses.

Whether you're a sales rep leveling up, a contractor closing your own leads, or an owner scaling a team—this works. Because it's built for real situations, by people who've been in them.

What Makes RPC Work

Three pillars that set us apart—and get results.

Built by People Who've Done It

We've been in driveways quoting $20K jobs. We've handled "you're too expensive" objections face-to-face. We've built, scaled, and sold businesses in the trades. This isn't theory from a boardroom—it's what actually works on job sites.

Mindset First, Systems Second

Most training gives you scripts. We give you the confidence to use them. Because scripts don't work if you don't believe them. We fix the internal blocks (neutrality, beliefs, confidence), then layer in the systems (RPC framework, objection handling, pricing).

Built for Real Situations, Not Theory

Every lesson, script, and strategy is tested on actual job sites—not in boardrooms. We teach you how to handle the homeowner who says "let me think about it" when you're standing in their driveway at 6 PM on a Friday. Because that's where deals are won or lost.

Meet Your Instructors

Learn from industry veterans who've built, scaled, and sold successful contracting businesses.

Shai Magdish

Founder & Head Coach

Shai isn't a guru — he's a tradesman turned leader who started out selling jobs the hard way, grew his company to 150+ employees, and sold it after 16 years. Since then, he's trained thousands across the trades and helped teams close millions in new revenue. Known for straight talk, clean systems, and accountability that sticks.

"I'm not here to hype you up. I'm here to show you what actually works — because I've done it."

Ron Hogen

Co-Founder & Coach

Ron spent over two decades as a multi-trade GC, generating $20M+ in revenue across roofing, HVAC, remodeling, and more. Where Shai teaches mindset and sales, Ron brings structure—operations systems, crew management, and financial planning that turn chaos into growth. Whether you're managing your first crew or scaling a multi-trade operation, Ron's built the systems you need and will show you how to implement them.

"I know what it's like to balance clients, crews, and sales. That's why we built HIC — so you don't have to figure it out alone."

Real Results, Real Pros

RPC isn't just a system—it's a proven track record across the trades.

$67M+

Closed by HIC-Instructors

20+

Trades represented

500+

Sales pros & business owners trained

YOUR NEXT LEAD IS WAITING

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